1. Bulgur's nutritional value is higher- less calories, higher protein, fiber etc. (It's processed less.)
2. You can interchange bulgur for couscous. (This is because they are both wheat based products.)
3. It has better flavor- it has one! Couscous just tastes like pasta, bulgur has an almost nutty quality to it. It really adds to a dish.
4. I can find it cheaper at my local stores than couscous.
So try something new- you just might like it!